There are many variables to the success of an advanced analytics solution but the primary pitfalls for this type of project can be traced back to poor planning. If the organization is not ready for self-serve advanced analytics, the initiative will fail. Organizational readiness is, in fact, one of the most overlooked issues in any type of software, system or technology introduction. If the enterprise wishes to succeed and achieve its goals for self-serve advanced analytics it must have a clear vision of what it wants to accomplish. It needs to have a comprehensive understanding of its requirements (technical, infrastructure, processes, tasks, locations, team members, etc.) The enterprise also needs to assess its need for external vs. internal assistance in implementation and training.