The Art of the Sales Engineer: Your Secret Weapon for Sales Nirvana!

Oct 20, 2021

If you work in the IT world (whether in-house or in an IT consulting or IT vendor environment), you have likely been on the receiving end of a sales presentation. Depending on your title and responsibilities, you may even have … Continued

Software Demos that Say, ‘I Hear You’​

Sep 15, 2021

This article is really targeted to business teams and managers who are responsible for establishing the software demo process and guidelines within an organization. While my advice definitely affects those who give the demos, my experience has been that those … Continued