Use BI for Social Media and Internet Marketing to Understand and Measure Results! Nearly every organization is using social media to promote its products and services and to establish and sustain relationships with prospects and customers. But, how do you … Continued
It is important to measure – but you have to measure the right things. Metrics must ultimately tell the tale of business success or failure and drive you to stay the course or alter your path. Article Source: http://ow.ly/BmFpF
Many organizations are struggling to find meaning in the social media market and to determine the value of social media marketing to customers. In fact, the enterprise that utilizes a business intelligence (BI) solution to slice and dice unstructured data … Continued
Today, the reach of social media is worldwide and crosses all generations. Every business analyst agrees that an enterprise has to include social media and internet marketing in its strategy, but the experts are still arguing over the possibility of … Continued
In our previous article, entitled ‘The Provocative Possibilities of Combining Business Intelligence and Social Media‘, we talked in generalities about the opportunities of combining BI with Social Media to better leverage the potential of social media networks and internet marketing … Continued