Can Business Intelligence for CRM Help Attract and Retain Customers? Customer service and customer satisfaction are the backbone of customer relationships. In an effort to ensure customer satisfaction and retention, businesses spend a lot of time trying to understand buying … Continued
Consultant David Loshen recently talked to SearchBusinessAnalytics about using BI to improve CRM. He said that self-service BI tools can “have a positive impact for business users — and businesses. A better understanding of customer behavior “can lead to more … Continued