Use BI for Social Media and Internet Marketing to Understand and Measure Results! Nearly every organization is using social media to promote its products and services and to establish and sustain relationships with prospects and customers. But, how do you … Continued
Let’s talk about the application of social media and social networking within the Business Intelligence environment. This might seem like an odd concept but give it some thought. Every consumer and business user is now used to the idea that … Continued
Many organizations are struggling to find meaning in the social media market and to determine the value of social media marketing to customers. In fact, the enterprise that utilizes a business intelligence (BI) solution to slice and dice unstructured data … Continued
The popularity of social media is a topic that is often discussed around conference room tables in small, medium and large businesses. Every manager and business executive understands that they have to leverage social media to market to prospects, and … Continued