Predictive Analytics Use Case: Online Target Marketing!

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May 17, 2019

To make the most out of online marketing, every organization must target the customers with the most promising profile. Businesses must understand what makes customers click on an ad, and what will compel them to make a purchase. Who is … Continued

Predictive Analytics Use Case: Predictive Analytics Using External Data!

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May 17, 2019

There is a lot of information within your enterprise, and being able to analyze that information is crucial to decision-making and to managing your business and predicting results with efficiency and accuracy. But, when it comes to information, the average … Continued

Predictive Analytics Use Case: Demand Planning!

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May 14, 2019

If a business wishes to optimize inventory, production and supply, it must have a comprehensive demand planning process; one that can forecast for customer segment growth, seasonality, planned product discounting or sales, bundling of products, etc. In order to predict … Continued