Betsy says: I got a text message from my friend, Lola. It read, “trying to do data extraction is like pulling teeth, scattering them, then picking them up and trying to figure out where they go”. Too bad Lola didn’t … Continued
Business Intelligence Tools For Individual/Company Success Every business user needs a personalized view of data to perform meaningful analysis and stay up-to-date on the issues that affect the business and their personal or team role in that business. Sounds serious, … Continued
A Tale of True BI and How Darren Became a Hero My friend Darren had a problem! At dinner one night he said, “We need to develop a comprehensive brand strategy to improve our market penetration and recognition.” Darren is … Continued
BI for Competition Betsy says: Let me tell you about my friend Darren. His company was launching a national campaign to expand their market into other regions, become a national name, and build a brand reputation to improve competitive positioning … Continued
Everyone Thinks Their Job is THE Most Important. A Great BI Solution Doesn’t Take Sides! Last summer I was asked to recommend a BI system for our sister company. I traveled to Los Angeles, California where I hoped to spend … Continued
BI for Tactical, Operations and Strategic Betsy says: Some people think business runs on strategy; some think business operations is key and some believe that the day-to-day tactical efforts are the most important. One thing is for sure. BI is … Continued
BI for Every Business Function Betsy says: My friend, Robbie, loves to tell jokes. Whenever he asks me a question, I know there’s a punch line. “What’s the difference between true Business Intelligence and your best guess,” he asked. “I … Continued
Don’t Use a Row Boat to Navigate Oceans of Data I recently joined a cross-functional team to recommend a business intelligence solution, improve planning and better predict results using objective metrics. Our company owns businesses in several industries and wanted … Continued
OK, So Your Industry Is Unique! You Can Still Use BI and CPM to Succeed! Every time I go to a technology conference, I hear the same refrain. “No matter how flexible a software solution is, there are things that … Continued
When it Comes to BI, Your Team Should Take it Personally! Nearly every business is considering, or has already implemented, a Business Intelligence (BI) solution. BI solutions are designed to provide transparency and enable performance management. But, if you really … Continued