Use BI for Social Media and Internet Marketing to Understand and Measure Results! Nearly every organization is using social media to promote its products and services and to establish and sustain relationships with prospects and customers. But, how do you … Continued
Social networks and social media are ubiquitous! Every aspect of modern life (personal and business) involves sharing and social interaction, whether one is broadcasting information about a recent family event, posting a picture, asking opinions at work or promoting a … Continued
I’ll just come right out and say it! All key performance indicators (KPIs) that are meant to drive performance (and all KPIs should do just that) must be linked to goal conversion. If they are not, then your metrics are … Continued
It is important to measure – but you have to measure the right things. Metrics must ultimately tell the tale of business success or failure and drive you to stay the course or alter your path. Article Source: http://ow.ly/BmFpF
Many organizations are struggling to find meaning in the social media market and to determine the value of social media marketing to customers. In fact, the enterprise that utilizes a business intelligence (BI) solution to slice and dice unstructured data … Continued
Have you noticed that it is getting harder to tell the difference between human beings and bots? Bots are getting smarter and more sophisticated, and because they simulate human behavior, it is getting harder to tell the difference between bots … Continued
Today, the reach of social media is worldwide and crosses all generations. Every business analyst agrees that an enterprise has to include social media and internet marketing in its strategy, but the experts are still arguing over the possibility of … Continued
To attract and retain customers, and build a solid niche in your market, you must leverage current, concise Business Intelligence to build social media and internet marketing campaigns that target your customers with laser precision. Some experts claim that there … Continued
In our previous article, entitled ‘The Provocative Possibilities of Combining Business Intelligence and Social Media‘, we talked in generalities about the opportunities of combining BI with Social Media to better leverage the potential of social media networks and internet marketing … Continued
The popularity of social media is a topic that is often discussed around conference room tables in small, medium and large businesses. Every manager and business executive understands that they have to leverage social media to market to prospects, and … Continued