Can Business Intelligence for CRM Help Attract and Retain Customers? Customer service and customer satisfaction are the backbone of customer relationships. In an effort to ensure customer satisfaction and retention, businesses spend a lot of time trying to understand buying … Continued
Customer relationship management (CRM) is not for the faint of heart! Marketing, advertising, sales and customer service representatives can no longer guess at or dictate what their customers want. Today’s business clients and consumers are more sophisticated. They are used … Continued
Consultant David Loshen recently talked to SearchBusinessAnalytics about using BI to improve CRM. He said that self-service BI tools can “have a positive impact for business users — and businesses. A better understanding of customer behavior “can lead to more … Continued