To attract and retain customers, and build a solid niche in your market, you must leverage current, concise Business Intelligence to build social media and internet marketing campaigns that target your customers with laser precision. Some experts claim that there is no way to measure the value or effectiveness of social media marketing. However, if you use deep dive technology to create true business intelligence you can see exactly where and how to target your customers and prospects.

Trade SEO for Internet Marketing: If you are still using old search engine optimization (SEO) techniques to attract customers to your site, your online store, or your social media pages, it is time to consider an internet marketing initiative. Internet Marketing, social media marketing (SMM) and pay-per-click (PPC) campaigns will improve your competitive position and help you to create a consistent corporate brand and image. More importantly, they will positively affect your bottom line. Keyword research, on-page optimization and off-page submissions are techniques of the past. Google and its fellow search engine companies are getting smarter and more contextual. Every day there are new search and marketing developments that give site visitors and users better, more meaningful results and emphasize content, context, reputation, and popularity.

Integrating cutting-edge internet marketing techniques into your overall marketing campaign is mandatory. Internet marketing specialists work with your business to recommend, design, execute, monitor and maintain a campaign that can leverage your marketing budget with the latest SEO techniques, and SMM and PPC programs that target the exact demographic and geographic market and audience you want to attract. You can build a poll or survey or an engaging game on a social media site, by threading from the website, or via email or billboard posters (with QR codes), or even from a TV commercial or online video. The evolution of these technologies and the importance of social influence and social media references to a brand by peers, friends and family can provide more visibility and competitive advantage.

Build and manage your campaign using BI: Before you run off and develop that internet marketing campaign, it is important to use business intelligence to identify the who, what, when, where and how. With a sophisticated, easy-to-use BI tool, each of your team members and employees can personalize the data they retrieve and see from disparate data sources and use deep dive technology to see the source of an issue or a trend or pattern. This type of insight will improve your customer targeting and focus and allow you to build an internet marketing campaign that integrates with sites, content and context to attract exactly the right customers with exactly the right discounts, specials, products and services. Your business can leverage forecasts, predictive analysis, sensitivity and impact analysis to design pricing strategies and create an internet marketing campaign with social media marketing, pay-per-click, and search engine optimization concepts and drive revenue growth and success. Targeted metrics and KPIs will help you to measure the effectiveness of these internet marketing campaigns and adapt and change to shifting customer behaviors and requirements.

Using Deep Dive Technology in a Business Intelligence Tool to analyze and create targeted internet marketing campaigns will ensure swift ROI for these campaigns and a definitive competitive advantage.

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