What Is Business Intelligence and Why is it Important for Business?
A business might wonder how to justify the implementation and cost of business intelligence tools when, in fact, it is more difficult to justify the decision NOT to implement a BI solution. A BI solution can provide targeted, concise information with which the business and business users can make fact-based decisions, and it can provide insight into trends and patterns that will help to dictate new product and service decisions, pricing decisions, staffing and training decisions and more.
What is Business Intelligence? It is just that: intelligence about your business…and insight into the root cause of problems, the opportunities that can take your business to the next level and the hidden nuggets of information that will help you to compete in your market of choice. In a self-serve environment, BI Reporting can be leveraged by business users to share data with other users and cascade critical information to team members and to create presentations and discuss strategies and tactics to keep the business agile and on the right path.
A BI Dashboard that is easily personalized can provide a meaningful view for every business user so that they can see and use information in a way that makes sense for their role and responsibilities.