Businesses that invest in business intelligence solutions expect to achieve results, become more competitive and improve productivity, but these businesses often fail to understand the need for Mobile BI. Mobile business intelligence should provide all the features and search capability a user needs to perform tasks and get information while on the road, working remotely or visiting a client, partner or regional office.
Gartner has predicted that by 2022, augmented analytics will be ubiquitous, but only 10% of users will use it to its full potential. While there are numerous reasons for this failure, one of the causes for poor user adoption is related to user access. A business can acquire a business intelligence solution, but if that solution is not easily accessible as and when the user needs the data, users will not adopt the solution and use it on a daily basis.
A business intelligence solution that restricts usage to in-office application greatly restricts the return on investment (ROI) and negatively impacts the total cost of ownership (TCO). Even for business functions that are typically performed in the office to trend toward doing more with less, the challenges of finding and keeping enough resources and the need for data sharing and collaboration are all impacted by the accessibility and ease-of-use of BI tools.
‘When these tools are available in a mobile environment, and accessible on iOS and Android devices, the business can be confident that every business user has access to the right data at the right time in a format that is clear and concise.’
Consider the following trends and challenges faced by the average business:
Data Democratization – Democratizing data improves the consistency and timeliness of decisions and creates agility so that businesses can respond more easily to competition and to resource shortages.
Changing Work Environments – Businesses today must face the fact that they are struggling to find enough resources, and enough of the right resources. The pandemic has created an uncertain environment where team members may be in the office one day and working remotely another day.
Integrating Analytics and BI for Mobile Access – Integrating Modern Analytics and BI is necessary so that business users, data scientists and executives can make the most of the data they have amassed in the enterprise and can do so easily and quickly. Integrating modern analytics and BI in a Mobile environment is imperative if the business is to give its users the tools they need at their fingertips.
Fact-Based Decision Making – The enterprise can no longer rely on guesswork or opinion to make decisions. There is no time in the market for a misstep or a decision that might negatively impact customer satisfaction or put the business at risk. Every business user needs KPI Tools, BI Software and personalized Dashboard Tools to help them quickly gather, analyze and clarify data, to spot trends and patterns, to identity opportunities and to test theories before making changes in the market.
Mobile business intelligence allows the enterprise to focus on these challenges and issues with BI tools that make it easy to democratize data and provide access to business users (even those with average technical skills) so that they will want to adopt business intelligence tools and use these tools to perform day-to-day tasks and to manage and monitor metrics and measurements using key performance indicators (KPIs). Flexible reporting on data gathered from disparate data sources allows the business to make decisions based on the most current, most complete data picture.
‘Gartner has predicted that by 2022, augmented analytics will be ubiquitous, but only 10% of users will use it to its full potential. A business intelligence solution that restricts usage to in-office application greatly restricts the return on investment (ROI) and negatively impacts the total cost of ownership (TCO).’
When these tools are available in a mobile environment, and accessible on iOS and Android devices, the business can be confident that every business user has access to the right data at the right time in a format that is clear and concise. Allowing the users to produce reports that most accurately represent the point they want to make, and to share these reports with other users, also builds a positive user adoption environment and encourages business users to share these tools and to champion the use of business intelligence and mobile BI across the enterprise.