BI for Competition
Betsy says: Let me tell you about my friend Darren. His company was launching a national campaign to expand their market into other regions, become a national name, and build a brand reputation to improve competitive positioning in the existing markets. First, Darren had to find a uniform, dependable, flexible and intuitive BI solution for users in across the enterprise to view and manage accurate timely information, adapt to changes in the existing market and manage results in new markets.
Darren is now a hero! His market expansion is going great because he selected a great BI solution suite so he can monitor and improve sales and marketing in existing regions, and successfully plan for expansion into other markets.
Has your company recently taken on a market expansion? If so, how did you get your data and information and is it helping you get closer to your expansion goals?