A Tale of True BI and How Darren Became a Hero

Apr 30, 2013

A Tale of True BI and How Darren Became a Hero My friend Darren had a problem! At dinner one night he said, “We need to develop a comprehensive brand strategy to improve our market penetration and recognition.” Darren is … Continued

BI for Competition

Apr 25, 2013

BI for Competition Betsy says: Let me tell you about my friend Darren. His company was launching a national campaign to expand their market into other regions, become a national name, and build a brand reputation to improve competitive positioning … Continued

Are You Insensitive or Overly Sensitive? BI and CPM Impact and Sensitivity Analysis Can Help!

Apr 15, 2013

Corporate Performance Management helps you avoid surprises. In business, Sensitivity Analysis has nothing to do with you being sensitive to the feelings of others or visiting a therapist to discuss your inability to take criticism. In business, sensitivity analysis is … Continued

Module Overview – Impact and Sensitivity Analysis

Apr 10, 2013

Module Overview – Impact and Sensitivity Analysis Betsy says: BI Sensitivity Analysis has nothing to do with you a) being sensitive to the feelings of others or b) visiting a therapist to discuss your inability to take criticism. BI sensitivity … Continued