A Tale of True BI and How Darren Became a Hero My friend Darren had a problem! At dinner one night he said, “We need to develop a comprehensive brand strategy to improve our market penetration and recognition.” Darren is … Continued
BI for Competition Betsy says: Let me tell you about my friend Darren. His company was launching a national campaign to expand their market into other regions, become a national name, and build a brand reputation to improve competitive positioning … Continued
Corporate Performance Management helps you avoid surprises. In business, Sensitivity Analysis has nothing to do with you being sensitive to the feelings of others or visiting a therapist to discuss your inability to take criticism. In business, sensitivity analysis is … Continued
Module Overview – Impact and Sensitivity Analysis Betsy says: BI Sensitivity Analysis has nothing to do with you a) being sensitive to the feelings of others or b) visiting a therapist to discuss your inability to take criticism. BI sensitivity … Continued