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White Paper – Organizational Readiness Is Crucial to the Success of an Advanced Analytics Initiative

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Feb 21, 2019

There are many variables to the success of an advanced analytics solution but the primary pitfalls for this type of project can be traced back to poor planning. If the organization is not ready for self-serve advanced analytics, the initiative … Continued

Predictive Analytics Use Cases: Envision Success with Comprehensive Planning and Forecasting!

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May 17, 2019

When it comes to using Predictive Analytics and a self-serve augmented analytics environment, businesses often want to sell the management team on these tools by suggesting real-world use cases that reflect the needs of the organization and illustrate how advanced … Continued

Predictive Analytics Use Case: Online Target Marketing!

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May 17, 2019

To make the most out of online marketing, every organization must target the customers with the most promising profile. Businesses must understand what makes customers click on an ad, and what will compel them to make a purchase. Who is … Continued

Predictive Analytics Use Case: Predictive Analytics Using External Data!

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May 17, 2019

There is a lot of information within your enterprise, and being able to analyze that information is crucial to decision-making and to managing your business and predicting results with efficiency and accuracy. But, when it comes to information, the average … Continued

Predictive Analytics Use Case: Marketing Optimization!

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May 16, 2019

Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. In order to reach the right target … Continued

Predictive Analytics Use Case: Loan Approval!

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May 16, 2019

Perhaps the greatest risk to a lending organization is that presented by loan applicants who are unprepared to fulfill the long-term obligation of paying off a loan. Banks and other lenders spend a lot of time and energy trying to … Continued

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