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Business Intelligence and Key Performance Indicators for Marketing

To achieve and sustain business success, every organisation must define and manage marketing objectives with a complete understanding of how these objectives will support the overall strategy and goals of the enterprise. The cost of marketing to existing and prospective clients must be justified by actual customer acquisition and retention. Without accurate, dependable information to support the proposed marketing strategy, marketing directors and professionals will find it difficult to sell the executive team on the strategy and even more difficult to sustain a successful strategy over a period of weeks, months or years.

Marketing strategy has always been at the heart of enterprise success. To succeed in any industry, the business must first understand its customers, its enterprise capabilities and capacities, market and product demographics and trends and patterns in the market in which the company is engaged. To build upon that success, the enterprise must actively work to acquire and retain customers. Every customer has a buying behavior and it is imperative that the enterprise understand that behavior if they are to encourage sales.

The marketing strategy of any organisation must be based on solid market research that clearly defines the market segment, target customer, demographic, required service levels, product and service requirements and trends and patterns in buying behavior. Without this critical feedback, no organisation can accurately plan for product offerings or marketing techniques or campaigns.

To adapt to the changing competitive and market landscape, the organisation must monitor changes in buying behavior based on demographics, geographies, psychographics and behavioral buying data. True marketing business intelligence requires a concise data mining process using data from existing enterprise data bases and systems. However, many organisations find it difficult to leverage and understand this data, because the information they need resides in disparate locations and is difficult, if not impossible, to integrate and summarize.

Today’s marketing professional needs a single view of data with the capacity to quickly and easily analyse this data, predict and forecast trends and analyse the root cause of issues before they present critical challenges to the enterprise strategy.

Business Intelligence Solutions

Business Intelligence for Marketing

  • Achieve competitive advantage by filtering, sorting and ranking information to identify the clients who purchase more products, those who buy frequently and who require minimum service costs
  • Identify and retain valuable customers and improve campaign revenue on investment
  • Monitor critical data and build a stable brand by assessing response rates, e.g., demographic group, market segmentation, geographic region, and seasonal buying behavior
  • Synchronize marketing strategies with company financials with a clear view of the effects of marketing efforts on sales, purchasing and production plans
  • Achieve an integrated view of performance and establish performance management metrics for use by the entire marketing team
  • Generate flexible, user friendly reports, dashboards and analyses to fulfill the information requirements of all users and present data in a way that is meaningful to each user role
  • Acquire information on brand performance, customer profiles, product revenue, customer profitability, customer sales growth and market penetration by industry
  • Develop forecasts and plans across departments and regions for promotional campaigns and product lifecycle predictions to retain and acquire more customers
  • Perform market research based on historical results, buying behavior, market and competitive trends, client profiles and other critical information to increase the effectiveness of marketing campaigns and new product plans

ElegantJ BI Integrated Business Intelligence and Enterprise Reporting capabilities ensure comprehensive Corporate Performance Management, and provide operational business intelligence with simple, practical, affordable features and functionality. Our BI modules are relevant to all industries and functions and can be used by the average business user without the assistance of analysts, statistical experts or technical programmers. No matter the size of your organisation or the industry or product or service, ElegantJ BI solutions can satisfy your needs with flexible licensing and implementation options that include on premises implementation and hosted, Software as a Service (SaaS) implementation.

ElegantJ BI solutions provide a single source, integrated view of enterprise data from numerous sources and enable every user to build views, dashboards and key performance indicators (KPIs) to satisfy the needs of their role, department and function, so every user is engaged in the pursuit of strategic, operational and tactical goals and can provide appropriate support for continued success in acquiring new clients and in retaining existing clients and selling new products and services.

If you need a rich, intuitive Business Intelligence solution, coupled with robust CPM features, we encourage you to contact us today to discuss your unique requirements and get started with the ElegantJ BI solution suite. Email us at sales@ElegantJBI.com

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"We were looking for 100% browser based, feature rich, simple to use BI tool that has shorter learning curve and implementation cycle. We found that ElegantJ BI is the tool meeting our requirements, we are glad to have ElegantJ BI implemented in our organization with shorter implementation cycle, ease of use and faster ROI."

- Leading Infrastructure Development Company, Saudi Arabia

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The client, a leading Industrial Chemical Marketing & Distribution Company having a pan-India presence, nationwide branches and a wide distribution network is engaged Read full story »