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This glossary provides terms and definitions for your review. It will help you to understand the language and terminology of the Business Intelligence industry and to better understand the markets, industries and needs served by the Business Intelligence solution vendors and service providers.
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It is a position that a firm occupies in its competitive landscape. A company is said to have a competitive advantage over its rivals when its profitability is greater than the average profitability of all other companies competing for the same set of customers. It is gained by exploiting the unique blend of activities, assets, market conditions, and relationships that differentiates an organisation from its competitors. Refer Business intelligence and Competitor Intelligence.
It is a subdivision of business intelligence that concerns the current and proposed business activities of competitors.
It is a broad term covering both Business intelligence and Competitive intelligence as well as those elements that are inherent in global operations, such as Corporate security and counterintelligence.
A type of report that cross references or compares two variables (such as product usage and demographics) to determine how they are inter-related. A crosstab gets its name from the layout of the variable definitions in rows and columns.
CRM describes both a business process and an associated software application family.
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