Sales team requires up-to-date information to concentrate efforts on achieving target goals. An in-depth insight into the sales performance is required for crucial sales metrics like customer behaviour, booking patterns and competitor activity. Precise and quick information impacts sales results greatly and helps reduce costs. Every other department in the company feels the vibrations of changes in Sales metrics; increasing demand of a product in market will prompt production department to increase productivity of the same, hence more investment in inventory of raw material.

The Business Intelligence Advantage

• Identify your valuable customers and create customer profiles based on buying patterns like how much they buy and how frequently, the revenue generated by them and the cost of service.
• Monitor and allot sales resources more effectively. One can watch representative wise performance by volume, sales and region effectiveness; and redirect resources to concentrate on areas from where they can have the best output.
• Analyse trends in revenue with regards to region and/or product to keep track of which areas account for how much sales and regions that are losing market share.
• A complete set of integrated performance management features to enhance sales performance, identify the best clients and overshoot revenue goals.
• Provide the sales force a better idea of their key sales transactions and serve the information required by all users with flexible and reader-friendly reports, dashboards and analyses for top customers by revenue, sales by region and sales plan versus actual.
• Generate accurate customer profiles to help sales force work on deals with clearer picture
• Plan, implement and monitor campaigns to increase market share
• Fine tune marketing policies such as shipping and billing to allow efficient delivery to customers
• Monitor sales organisation and streamline the sales cycle