The core of marketing strategy has always been to widen the net in hopes to seize as many customers as possible. Organisations have realized that each customer has his own thinking, and with time, this thinking of the same individual also changes to some extent. This demands for extensive customer profiling by means of constant analysis based on demographic, psychographic and behavioural data of customers. One can define customer profiling as data mining process to build customer profiles of different customer groups from the company’s existing customer database. Customer profiling helps business organisations better understand business performance and develop marketing strategies.

The Business Intelligence Advantage

• Derive critical information on customer behaviour.
• Sort out critical customer details like top revenue generating customers, most profitable customers, purchase trends at different customer profile level, percentage of return customers and also customer segment with potential bad debt risk.
• Work on key areas appropriately for effective marketing strategy with the information generated.
• Group out the best customers based on factors such as revenue, purchase frequency and service costs and concentrate activities on retaining and increasing number of high-value customers.
• Sort out customer buying trends and patterns, return rates, time to pay and other factors to judge customer satisfaction issues and take appropriate action for them before they affect your bottom lines.
• Assess customer creditability by tracking the number and time length for receivables to identify and address potential sources of bad debt.
• Identify fast-moving products and crosssell scope to align production and marketing force to take benefit of this information in assessing product performance over a segment of customers.
• Understand customer purchase patterns and trends in various market segments and concentrate on weaker areas to improve sales.